Overview
RetailMeNot is one of the most trusted brands for helping consumers save on everyday purchases.
During my time there, I wore many hats. In 2016, I joined the New Content and Cashback Rewards team as a Senior Product Designer. Over the next five years, I became a strategic design leader as a Product Design Lead, Manager, and Principal Designer for our App and Core Experience team.
My Role: Principal Product Designer
Responsibilities:
• Team and project leadership
• UX Research
• UX Strategy
• UI Design
• Design Systems management
• Workshop facilitation
Highlights
Nurturing RetailMeNot's product and UX culture
I had the rewarding experience of shaping design and cross-team processes; driving investment in UX research and testing, rolling out a design system, and advanced the adoption of tools like Figma that improved collaboration and workflows.
Redesigning the RetailMeNot App
Embracing my player-coach role, I acted as principal team lead and an individual contributor in a redesign that increased user sign-ins by ~127% and offer yield by 28%. Check out the case study below to learn more.
Launching and growing new products
I worked with engineers during one of our Hackathons to design and build a prototype for the RetailMeNot browser extension. I then led the rollout and UX development of our browser extension for desktop and mobile. The desktop extension drove increased engagement with cashback offers, ultimately accounting for the majority of successful offer redemptions and >30% of logged-in users.
Case Studies
Reimagining a savings marketplace and launching a UI redesign that drove growth in sign-ins and offer yield
Uncovering ways to drive app engagement by focusing on user motivation and rapid experimentation
