Overview
RetailMeNot is one of the most trusted brands for helping consumers save on everyday purchases. 
During my time there, I wore many hats. In 21016, I joined as a Senior Product Designer on the New Content and Rewards team, then over 5+ years grew to become a strategic design leader as a Product Design Lead, Manager, and ultimately Principal Designer for our App & Core Engagement team. 
I shaped design and cross-team processes, including investment in developing a design system, and advanced the adoption of tools like Figma and Miro to improve collaboration
I acted as an individual contributor and team design lead in a redesign that led to a 127% increase in user sign-ins and a ~28% increase in offer yield.
For one of our Hackathons, I worked with engineers to design and build a prototype for our DealFinder browser extension and would later take on the role of Lead Designer on it when we rolled it out as a public product. 
Led the rollout and UX development of our browser extension for desktop and mobile. The desktop extension ultimately accounted for the majority of successful cashback offer redemptions and >30% of logged-in users.
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