Overview
RetailMeNot is one of the most trusted brands for helping consumers save on everyday purchases.
During my time there, I wore many hats. In 2016, I joined the New Content and Cashback Rewards team as a Senior Product Designer. Over the next five years, I became a strategic design leader as a Product Design Lead, Manager, and Principal Designer for our App and Core Experience team.
My Role:
Principal Product Designer
My Responsibilities:
• UI Design
• UX Research
• UX Strategy
• Team and project leadership
• Design Systems management
• Workshop facilitation
Case Studies
Highlights from my time at RetailMeNot:
Nurturing RetailMeNot's product and UX culture
I shaped design and cross-team processes, including investment in developing a design system, and advanced the adoption of tools like Figma and Miro to improve collaboration.
Redesigning the RetailMeNot App
I acted as an individual contributor and team design lead in a redesign that increased user sign-ins by ~127% and offer yield by 28%. Check out the case study above to learn more.
Launching and growing a new product
I worked with engineers during one of our Hackathons to design and build a prototype for the RetailMeNot browser extension. I then led the rollout and UX development of our browser extension for desktop and mobile. The desktop extension ultimately accounted for the most successful cashback offer redemptions and >30% of logged-in users.
