Overview
RetailMeNot is one of the most trusted brands for helping consumers save on everyday purchases.
During my time there, I wore many hats. In 2016, I joined the New Content and Rewards team as a senior product designer. Over the next five years, I became a strategic design leader as a Product Design Lead, Manager, and Principal Designer for our App and Core Experience team.
Case Studies
Highlights from my time at RetailMeNot:
Nurturing RetailMeNot's product and UX culture
I shaped design and cross-team processes, including investment in developing a design system, and advanced the adoption of tools like Figma and Miro to improve collaboration.
Redesigning the RetailMeNot AppI acted as an individual contributor and team design lead in a redesign that increased user sign-ins by ~127% and offer yield by 28%. Read the case study to learn more: Greenfield App: UX Vision and Redesign
Launching and growing a new product
I worked with engineers during one of our Hackathons to design and build a prototype for the RetailMeNot browser extension. I then led the rollout and UX development of our browser extension for desktop and mobile. The desktop extension ultimately accounted for the most successful cashback offer redemptions and >30% of logged-in users.
